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Fintech Analytics

Understanding the consumer transaction decision is the most sought after aspect of digital media.

Snaptech assists in bridging digital intention and future physical action with access to transaction behavior at the credit card level. Insights into consumer purchase behavior — beyond the browser cookie — across platforms, services, agencies.

Their Challenge

Assume ownership of a new product launch that was originally assigned to another vendor. Integrate with TripAdvisor, Yelp, Google and other channels to provide digital media management for improved business engagement. Utilize card big data to extract key metrics including demographics, timing, cross-location, competitive landscape, repeat frequency vs new growth, and many others.

Our Contribution

We took over this product in a pre-alpha state through to delivery including changes in architecture for scale and alignment with best practices. Between a skilled and assertive project manager, who ensured the software met the business marks, and a team that stepped up and poured in extra time and effort we delivered the desired product under a very tight schedule.

Our team additionally handled a portion of the biz dev and requirements gathering with partners for social media, orchestrated a transition with the previous vendor, and aligned the product with other company offerings including 3-legged Oauth and cross-product integration for sign-up, billing, and management.

we delivered the desired product under a very tight schedule...

We continue to provide maintenance as well as an expanded lead role in an ongoing modernization to service-oriented API's running under NodeJS and executing in Kubernetes clusters with Docker containers for security, scalability and massively parallelizable software development.

About The
Results

< 6 month

implementation

4+ partner

Integrations including Yelp, Facebook, Google Business, and American Express

All offered under a single SaaS platform

The Tech



UI / Web
  • JavaScript –– Custom built libraries
  • Angular –– Open-source, mature, well-documented
  • Kendo UI –– Open-source, well-documented, powerful & uniform UX, charts
Server
  • .NET WebAPI 2 (C#) –– REST-based versioned API
  • ORM (C#) –– Entity Framework
  • MSSQL –– Powerful, relational, SP-based
  • Spark/Hadoop –– Big Data
  • Custom –– Analytics / Reporting by Snaptech
Infrastructure
  • Git Enterprise –– Code management
  • vCloud

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